Davis Fields | Partner and alliance programs

Partner and alliance programs
growing your business by effectively communicating with partners

Alliance and partner programs are an essential element of successful technology marketing. Technology companies have turned to Davis Fields again and again to drive key initiatives with strategic partners, and to help them more effectively communicate with channel partners.

Davis Fields has extensive strategic alliance and channel partner experience serving companies like HP, Microsoft, Symantec, Sun, Finisar, Exodus Communications and Amazon Consulting. Many partner engagements for these companies have shown him how to find common ground, establish trust and get results even when the partners companies' goals are not completely aligned.

Davis Fields stands ready to help you gain the maximum value from your partnership opportunities.

SELECTED PAST PROJECTS
		Developed a customer presentation on the benefits for enterprise IT customers of the partnership between Sun Microsystems and Oracle
		Wrote partner program updates that were e-mailed to thousands of Symantec channel partners worldwide, in part to inform them of the integration of the former Symantec and Veritas partner programs
		Acted as Microsoft's partner manager for the "Digital Nervous System" initiative. Partners included Cisco, EDS, Ernst & Young, HP and KPMG
		Developed new presentation materials for a partner marketing consulting firm to use with its own clients
		Acted as HP program manager, and overall communications lead, for a large early European e-commerce initiative called "e-Christmas." HP, Microsoft, UPS, Visa, MasterCard and KPMG combined forces to equip over 150 European merchants with e-commerce enabled Web sites for the Christmas 1997 shopping season. The project spawned a "virtual corporation" spanning nine countries, nine sponsor companies, 21 internet service providers, numerous software developers, as well as the merchants themselves, with the goal of "jump-starting" e-commerce in Europe
		Overhauled the capabilities presentation for a partner programs company
		Developed a partner presentation to highlight to Symantec partners some of the opportunities being made available to them by new technologies and industry trends
Many other projects that involved partners are described in the launch, presentations and video and events areas of this site.